The cinemas they have come back to life. After more than a year closed in most of the world, and barely surviving without premieres in Spain, they have begun to reopen in all countries. They have done it with a battery of powerful and attractive releases. For all audiences. You can see that the US has reactivated. It has been when they have seen something close to normal that the funnel neck of premieres has been unlocked and they have started to arrive. Godzilla Vs Kong he fired the starting gun, but the important thing was that everything that arrived improved the expectations of the experts. Films like No one O Mortal Kombat they showed that people wanted to go to theaters.
One of the litmus tests took place last weekend, when two films like A quiet place 2, second part of the horror film that surprised in 2018 and that has been in a drawer for a year waiting for the pandemic to pass; Y Cruella, film for all audiences although with a touch too dark for the little ones. Cruella He had against him the fact that he arrived at Disney + at the same time for an extra price of 30 euros, something that families find profitable.
Expectations were good, but no one expected both of them to perform better than expected again. The case of A Quiet Place 2 is very positive, since the most optimistic forecasts predicted 50 million dollars for the four days (Monday was a public holiday in the US). A figure that has been more than short. Amassed $ 48.4 million on the weekend and 58.5 in four days. In short, the best result for a film since March 2020 beating another blockbuster such as Godzilla Vs King. Get the same figure that the first part did in 2018 and an average per spectacular screen of $ 12,985 per screen.
Paramount’s strategy also gives them 45 days before reaching their digital platform, and at the moment they have no strong rivals, so word of mouth can be good and make their maintenance more than positive. At the moment, in Cinemascore, where people’s opinion is measured at the exit of theaters, they give it an A-, the second highest rating and something rare for a genre film.
In case of Cruella it’s stranger. His data is not to rave about considering that it is a film of Disney, but you have to take into account the factor that the studio has opted for a more adult film. In fact, it has an age rating of Not Recommended for under 13s, something that can scare families. In spite of everything he has achieved 21.3 million in the weekend and 26.5 adding the results of the holiday. It has an A in Cinemascore, so it is believed that its trajectory can be long. In both cases, women have been the ones who have gone to the movies the most, 53% of moviegoers A quiet place 2 they were women, by 64% of Cruella’s.
But not everything was going to be good news. While optimism reigns in the US, as in other territories such as France, in Spain movie theaters are not taking off. The heat has never been a good companion, but the data of Cruella in its premiere in our country it is disappointing. A Disney movie that premiered in more than 360 cinemas and has only raised 655,000 euros in its first weekend. It knows little and its average per copy is just 1,800 euros. It is number one of the week and its rivals have not even overshadowed it, so Spanish cinemas still do not fully revive. The premieres are coming, but except Godzilla Vs KongNone of them have succeeded in luring people back and making them change the little terrace for the dark room.
Weeks are coming with powerful premieres, and Spanish cinemas will have to show that they are also full as in other places. The first acid test is the new installment of Warren expedient, which opens this Friday; the 16 will arrive A quiet place 2, June 25th Operation Shrimp and July 2 Fast & Furious 9; titles they should fill. If it doesn’t, you have to start thinking there is a problem and take action to get people back in theaters before it’s too late.