You are currently viewing Barcelona receives this Tuesday the first great face-to-face world fair after the Covid crisis and that anticipates Mobile

Barcelona resumes its face-to-face activity at fairs and congresses with the celebration of the first edition in the Catalan capital, converted into its permanent headquarters, of Integrated Systems Europe (ISE) Live & Online, the largest world congress of the audiovisual industry, which until now was organized in Amsterdam (Holland) and which in 2020 announced that it was leaving the Netherlands (due to lack of exhibition space) to settle in Barcelona. This will be the second major congress to be held in Barcelona worldwide after the mobile conference.

In March, and after the rain of exhibitors who canceled their participation in the ISE (initially planned at the Fira Gran Via venue between June 1 and 4) due to the coronavirus, The organizers decided to postpone the ambitious 2021 edition to move it to February 2022, and convert the appointment of this Tuesday and next Wednesday into a shorter and hybrid format (face-to-face and online) to ensure the safety of attendees in the face of the Covid pandemic.

“Uncertainty continues around the pandemic and international travel, which means that we cannot carry out an ISE in its traditional format ”, argued then the executive director of Integrated Systems Events, Mike Blackman.

The change in format will take this congress to the cities of Munich (June 8 and 9), Amsterdam (June 15 and 16) and London (June 23 and 24), with three other local and reduced events. “Our exhibitors have made it clear that there is a desire to bring the industry together, but on a local level.” Blackman indicated.

The ISE organizes a face-to-face and virtual edition that anticipates a June with three large congresses that will take place at Fira de Barcelona and that bring the activity of the venue closer to a kind of “new normal”

Despite the context and precautions, the truth is that the event has ventured to organize a face-to-face edition that anticipates a June with three major congresses that will take place in Fira de Barcelona and that bring the fairgrounds closer to a kind of “new normal” in its activity after 2020 and part of 2021 in dry dock in congress activity.

The resignation of the ISE to carry out a great face-to-face event this June was formalized last March, just when they began to know the first casualties among major exhibitors of the 2021 edition of the Mobile World Congress (scheduled between June 28 and July 1), such as Ericcson’s, which was later joined by Nokia or Sony.

Xiaomi booth at MWC 2019.

In 2018, the ISE edition in Amsterdam brought together 80,000 participants, only 20,000 less than a Mobile pre pandemic, which in 2019 exceeded 100,000 visitors. The latter estimates that this June fair will be attended by between 30,000 and 50,000 people, with a large presence of eminently local professional public (the organizers will offer 30,000 tickets at 21 euros for Spanish public from 11 sectors of activity) and with 300 exhibitors and 600 speakers (with 68 delegations from 52 countries) in what the CEO of the GSMA, the mobile phone association, John Hoffman, described as a “historic act” of reactivation of activity after the pandemic.

A worker under the ISE 2021 emblem in Hall 2 of the Fira de Barcleona Gran Via venue, this Monday, May 31, 2021.
A worker under the ISE 2021 emblem in Hall 2 of the Fira de Barcleona Gran Via venue, this Monday, May 31, 2021.

Access with negative PCR to ISE and Mobile

The great audiovisual event that begins this Tuesday force congressmen to submit a negative PCR as an essential condition to be able to access the Fira Gran Via venue, where, in addition, their body temperature will be taken before entering and they will be obliged to wear a mask. The same will happen at the Mobile World Congress, where you will have to pay 15 euros for the mandatory antigen test 72 hours before the event.

The movement flows of the visitors inside the ISE fair and the stand designs are organized to prevent crowds from forming and to ensure the recommended Covid safety distance of 1.5 meters. In addition, the capacity and accumulations of people will be controlled by security cameras and physical agents.

The return of B-Travel to the venue at the Palau 8 of Fira de Barcelona wants to instill “confidence” in the face of the reactivation of the tourism sector

After the ISE, and before the Mobile, will be held the B-Travel congress between June 11 and 13. The tourism room It happens to the FITUR fair in Madrid, whose 41st edition has just been held in person at the IFEMA venue between May 19 and 23. The return of B-Travel to the venue at Palau 8 de Fira de Barcelona wants to instill “confidence” in the face of the reactivation of the tourism sector taking advantage of the good prospects drawn by the acceleration in the rate of vaccination of the Spanish and European population in recent weeks.

The motto Reactive-T An edition of the tourism fair adapted to the pandemic context is advancing in which it is intended to promote proximity and sustainable tourism under a Covid prevention and safety protocol with the advice of the Hospital Clínic de Barcelona.

These three major events in July will pave the way for other congresses planned in July at the Barcelona fairgrounds, such as the e-commerce eShow and the Automobile Barcelona.

It could not be, however, with the fair Food, to be held in April 2022, when the pandemic situation is “more favorable”, according to those responsible, after ruling out last May’s edition.

Some of the local food and beverage companies that had confirmed their presence will finally appear in the Gastronomic Forum Barcelona, scheduled between October 18 and 20 of this year and that it will expand its space at Fira de Barcelona to host companies that were going to participate in Alimentaria in 2021.


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