It was obvious that a cast meeting of Friends it would attract immense media attention, and HBO Max knew it well. Therefore, before this service streaming debuted in the US, WarnerMedia announced that Friends: The Reunion it would be one of its star content, serving to attract subscribers and strengthen the brand image. Things did not turn out as they had thought because of the pandemic, which forced the recording of the special to be delayed, but finally this may 27th the cast once again saw their faces in front of James Corden, and other platforms throughout the world (such as HBO Spain in our country) did everything possible to release it. What was the result?

Well, at least within the US, an absolute success. The famous sitcom concluded in 2004, but the nostalgia unleashed since then has been enough to make Friends: The Reunion equates to the figures obtained at the time Wonder Woman 1984, the most forceful premiere in the short history of this service streaming. The movie of Patty Jenkins It arrived involved in the controversy because of the hybrid model that it was championing (and that would host throughout 2021 all the next releases of Warner Bros.), but this did not prevent its launch at Christmas from reaching the 32% of American households. Friends: The Reunion, for its part, has managed to arrive at its opening 29%.

Variety has collected this data from TVision, and of course they are shocking figures since Friends: The Reunion it was a purely television product, without the hype that brought large blockbusters that alternate the streaming with cinemas. For example, Mortal Kombat it only attracted 16% of the public’s attention, and TVision It also handles very interesting revelations in terms of the demographic profile that has once again allowed itself to be conquered by Friends. According to his measurements, 55.4% of the audience that saw the special at its premiere consisted of women, while more than half of it was between 35 and 54 years old.

To contextualize within the competitive US streaming market, Friends: The Reunion has far surpassed other highly publicized premieres such as the fourth season of The Handmaid’s Tale on Hulu and the acclaimed Mare of Easttown on HBO: both got 8% and 1% respectively. At the same time, Friends: The Reunion is still overwhelmed by the memorable arrival of Scarlet Witch and Vision to the Disney + catalog in January, which resulted in 34% of households connected.

Beyond this comparison, the impact of Friends: The Reunion it has been international, and it has not been without controversy. In China, the main platforms of streaming who took over the rights have released a censored version, cutting off any LGTB reference and guest appearances such as Lady Gaga, Justin Bieber O BTS.

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