ARN Culture & Business Pride: la gran plataforma LGTBIQ+

ARN Culture & Business Pride is an international exchange meeting for the growth of the LGTBIQ + platform (and not only), through culture, technology, business, science, art and
Leisure, which will celebrate its fourth edition from June 22 to 27 in Tenerife. A necessary festival that brings sexual diversity and accessible to all, from an educational and modern perspective and that rewards the great work developed by personalities of the LGTBIQ + collective.

The design of this proposal is aimed at a wide range of people who demand other sources of leisure, more specialized, where leisure and business are mixed, as well as accessibility, security
or respect, which, together with a series of themes and a careful selection of professionals top international, make it an interesting project for a very diverse audience.

Organized and directed by the company Cultura y Capability, the event is sponsored by the Cabildo (Tenerife Tourism) and the Canary Islands Government, as well as the collaboration of hotel groups, among others. The program includes multiple artistic, social or cultural themes, whose presentations will be led by visible personalities from the LGTBIQ + collective, all of them from a transversal perspective.

ARN Culture & Business Pride is a model project that advocates for sustainable economic and social growth in line with the UN Sustainable Development Goals. In its previous editions, it has shown, with reports from independent auditors such as Deloitte, a solvency like few other proposals from the Islands, which confirms what data from the World Economic Forum and the World Bank proclaim on the direct link between LGTBIQ inclusion and economic growth.

The LGTB tourist is the most faithful, the one who spends the most at the destination and the one who prolongs their stay the most. But it is not only a tourist engine with more than 700 million people around the world, but also creative and technological. LGBT inclusion is much more than fundamental respect for human rights, for
also be aware of the economic force generated by the group.

In Tenerife, adding its three previous editions, this festival has attracted an approximate number of 50,000 attendees, generating an economic impact of more than six million euros and receiving a return on investment (SROI) close to 400% per year, in addition to generating an OTS (Opportunity to see) with a direct media impact on more than 100 million people around the world through traditional and digital media, as well as prescribers linked to the global LGTBIQ collective, with millions of followers
direct on social media.

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