The success behind the best private label beer: who makes Steinburg, Mercadona's beer

27/05/2021 – 12:44

The rise of Mercadona in recent decades, until it became the main supermarket chain in Spain, would have no explanation without its private labels. Hacendado and Deliplus They are the best known, but there are also other firms that have gradually gained fame, among the general public, and global recognition, with dlong-standing awards for value for money. This is the case of Steinburg, considered one of the best beers on the market.

With several varieties depending on flavor, class or packaging, Steinburg beers have managed to be recognized, among other things, for good treatment with the consumer. According to the Organization of Consumers and Users (OCU), the best white label beer in Spain, the classic variety It is the one that groups all the distinctions of the firm.

Color verde traditional, reminiscent of those sold all over the world Mahou, Heineken or Carlsberg and the typical color of Mercadona, this Storage has a volume of 4.8% alcohol with a price that about 23 cents a 33 centiliter can. Made with water, corn, barley malt, hop extract and E-150 coloring, its caloric intake is 154 kcal per container.

The Font Salem support

Some properties that make this beer simple, although with a successful flavor coupled with its low price. Goals that Mercadona has always tried to achieve but that would be unthinkable without the support behind a manufacturing partner. It is the case of Font Salem, Valencian company, leader in Spain and Portugal in distribution brand and co-packing of beers, soft drinks and waters.

With more than 25 years of experience, this company is since 2001 owned (70%) by the Damm group. In other words, it has the strength behind one of the largest beer companies in Spain, manufacturer of Estrella Damm, Voll-Damm, Complot or Malquerida, among many others.

Before the pandemic, its financial data represented good health for the company, supported by national strength and international growth.

But as regards Font Salem, in its factories in El Puig de Santa María (Valencia), Salem (Valencia) and Santarém (Portugal) produces around 800 million liters each year of beer, soft drinks and waters. An elaboration that includes the famous Steinburg, but also other liquids such as Cintra, Prima, Tagus (Portuguese and American beers), Frised, Contact or DelSol (soft drinks).

In fiscal 2019, prior to the pandemic, Font Salem had a few profit of 21.8 million euros thanks to its international consolidation (8.6% of exports) and the considerable national sales (79.9%) which include the agreements to distribute Steinburg in Mercadona. Recognized as the best private label of beers and one of the keys to the always good data of the chain led by Juan Roig.

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