Atresmedia Radio has made a final decision: Javier Cárdenas, abruptly fired from his ‘morning show’ after 11 years at the helm of ‘Levántate y Cárdenas’. Although the communication group would have informed him of its intentions to renew his contract beyond this season, with mid-July as the estimated date for the end of their relations, finally everything has been precipitated and this Monday, May 24, has It was the last program with Cárdenas at the helm.
According to the information you have had access YoTele, Atresmedia unilaterally dismisses the charismatic presenter and director, invoking a clause signed in their agreement that allows them to conclude the agreement in advance based on their audience.
This decision is precipitated by the bleeding of listeners that ‘Levántate y Cárdenas’ has been experiencing in recent years. If in the EGM (General Media Study) of April 2017 there were 1,119,000 listeners who acknowledged waking up with their ‘morning show’, in the last one held last April there were only 470,000 listeners who tuned in to the chain first thing in the morning , what it supposes a decrease of more than half of the faithful in four years.
Cárdenas thus leaves Europa FM through the back door, closing a cycle of 11 uninterrupted years in which his space became a morning benchmark. Together with his wear in hearings, his constant controversies would also have weighed on the decision, since Javier has recently become one of the most controversial presenters, both in his time at TVE with ‘Hora punta’ as in ‘Levántate y Cárdenas’, for his incendiary statements on issues as sensitive as vaccines or a false remedy to combat the coronavirus, more recently.
Faced with this immediate departure, Juanma Romero will take the reins of the space provisionally from this Mars until Europa FM finds the definitive replacement. Thus, the format will change its name and, foreseeably, its content in view of the new stage that will start in September, with a reformulation that will seek to recover the lost public in one of the most competitive bands of radio.