YouTube, with more than 2 billion users worldwide, analyzes how the authors of the platform’s channels say hello in their videos.Retina illustration

Imagine that you are a creator about to record a new video for your YouTube channel. How would you welcome your followers? Would it be cordial or formal? Would it start with a simple “hello”? YouTube – the video network with more than 2 billion users worldwide – has analyzed how the most popular authors start their videos to discover the most common greetings among them. youtubers (content creators on the platform) from all over the world. The analysis reveals that the expression “Hello, guys” (Hey guys in English), was the most popular on the platform during 2020. And concludes that the way to start a video can determine its success. “The first words a creator uses to greet his audience are quite important. And the more popular the creator is, the more likely the opening becomes an exclusive login “, they detail. In the analysis, published by YouTube Culture & Trends.

For Ana Aldea, specialist in digital marketing and social networks, the first seconds are, indeed, the key to everything. “The content creator only has five seconds to convince the audience and that restriction is perfectly valid as a window period to connect with his followers. That is why the greeting is key, because in some cases it allows to lay the foundations of the video and create a feeling of belonging ”, explains the expert.

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The researchers identified all the videos that fit within the classification vlogs (as blogs are cataloged in this format), using minimum thresholds of at least 20,000 views for videos and at least 20,000 subscribers for the channels that produced them. “That gave us a data set of over a million videos. Then, to isolate those who opened, we analyzed all the available subtitles, both the automatic ones and those uploaded by the creators, and we categorized them according to a channel taxonomy ”, the analysis details.

“Hey guys”

In English-speaking countries like Canada, the United States or the United Kingdom, “Hey guys” has been the preferred greeting for the last decade. The study does not address what it considers to be “gender inclusion issues”, since the greeting itself does not differentiate between boys and girls, but rather establishes that boys (guys in English) are used in a general way, applicable to both sexes. . The rest of the most popular greetings are highly variable. For example, “Good Morning” is becoming increasingly fashionable while “Hi everyone” seems to be on the way to oblivion.

“Oi people”

YouTube in Brazil has other greetings. The most popular is “Oi gente” (Hello people) followed by “Olá pessoal” which means almost the same thing, pessoal being another way of referring to people. The third is “E aí” (How are you) and the fourth is “Oi, oi” (hello, hello) usually used by more shy or sweet people.

“Hi Hi”

Greetings in Spanish are very similar to English. In Mexico, the most common is “Hello, hello” followed by “Hello, how are you?” The rest of the greetings are games between the first two, such as “How are you” and “Hello everyone.”

“Hallo ihr”

YouTube has also analyzed the greetings in German. And yes, they are the most courteous and serious of all. The most common in Germany is “Hallo ihr” (Hello, you), followed by “Hallo und herzlich willkommen” (Hello and welcome), “Herzlich willkommen” (Welcome) and “Hallo meine lieben” (Hello, my love).

“Bonjour a tous”

France has also joined the list. “Bonjour à tous” (Good morning to everyone) is the most popular, followed by “Salut à tous” (Greetings to all) and “Salut tout le monde” (Greetings to everyone).

In addition to the differences between the greetings by language, there are also differences between the greetings by niche. For example, YouTube analysis found that sports content creators tend to use shorter, drier, and less elaborate welcome messages than those for fashion and beauty content. Sportsmen usually greet with a “What’s up” or “Hey” while beauty sports use a “Hello everyone” or “Good morning”. In the tech niche, the formality of the greeting draws attention: “Ladies and gentlemen” is the most popular.

But beyond the most popular greetings, there is a type of welcome that is the most successful: the one patented or popularized by a content creator for their show. From South Korea (where popular creator Risabae offers a fun “Hello, my little ladies and gentlemen”) to Morocco (where the youtuber Soukaina says “Hello, queens!”) To the United States (where Philip DeFranco greets with a “Sup you beautiful bastards“) the youtubers more emblematic ones usually have a kind of mantra, a seal with which they differentiate themselves and set trends.

“The way we greet is not only the first impression that the user receives and is key to connecting, but on many occasions it is used as a personal brand, as in the case of Miquel Montoro and his famous Uep. In this case, the greeting given by the name your book”, Explains Aldea.

And how do content creators say goodbye? That analysis has not yet been done by YouTube, but the researchers point out that the kiss is one of the most accepted and popular formulas. So, to say goodbye, a kiss.

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