Louis Vuitton and the National Basketball Association present a new men's collection LVxNBA

For Pre-Fall 2021, the LVxNBA men’s collection broadens the frames of the ongoing collaboration between Louis Vuitton and the National Basketball Association (NBA). In its second season, the encounter between the House and the professional basketball league explores our collective memories of the two cultural institutions of the days of the basketball mania of the 90s. Male Artistic Director Virgil Abloh merges the trademarks of Louis Vuitton and the NBA in a cross-cutting celebration of pop culture, fashion and sports. The collection celebrates the unifying and inclusive moments of the game and its diverse characters, and reflects the values ​​of familiarity and relativity key to Virgil Abloh’s work at Louis Vuitton. Some pieces in the collection were conceived together with designer Don Crawley, an expert in the space of unifying design and sport. Crawley collaborated on a blouson, shorts and a Keepall adorned with the game’s iconography, as well as the collection’s iconic basketball and hoop. Objects.

Following the original premise of the LVxNBA line, the second collection proposes a complete wardrobe reflected in the idea of ​​the three ways of dressing a basketball player: travel, game and press conference. For travel, casual wear manifests itself in relaxed versions of suits such as a padded jacket and trousers with the Louis Vuitton floral pattern, in a saturated hoodie with the LV logo with matching shorts, or a parka technique combined with performance pants. Inspired by the game, casual blouses, shirts and shorts are embellished with multi-colored graphic letters that spell out ‘Louis Vuitton’, each font referencing the typeface of an NBA team, while the shorts are embellished with the logo. College-style House. For the player’s press conference wardrobe, formal wear interprets a ’90s sensibility with a square-cut black suit and coat.

Bags with details of a basketball net and NBA badges, which debuted in the first collection, are expanded to new editions, which include bags for balls and bags for basketball. A new line of grain leather bags developed to evoke the texture of a basketball is featured with vintage-inspired designs in natural leather and patched black editions. A tribute to the hero jacket, one Keepall is featured in black Monogram embossed leather with red python inlays, while another Monogram Keepall sports a python trim. Letter-embellished flip-flops and Monogram derbies reference the travel wardrobe, while Monogram ankle boots pay homage to on-court dress codes, and furry mules represent the press conference.

A tribute to the jewelry worn by basketball players in the 1990s, the chain necklaces are expanded to extra-large dimensions. Likewise, a ring adorned with LVxNBA logos mimics the championship rings fundamental to gaming culture. Additionally, the collection features a number of lifestyle items including a wool and cashmere monogrammed blanket and cushion with a hand-sewn lettering embellishment. The ultimate emblem of the LVxNBA union, Louis Vuitton’s first basketballs are available in a 29.5 “life-size version.as well as a small-scale 5.11 “collector’s item sold with a hoop mounted on a dash similar to the House’s trunk. Designed by Virgil Abloh, the limited-edition balls were produced by Wilson Sporting Goods Co., the official supplier. of game balls, beginning with the league’s 75th anniversary season in 2021-22, in line with Louis Vuitton’s true savoir-faire principles. Adorned with their NBA logos and insignia, and, in the case of the life-size ball, engraved with the Louis Vuitton monogram, the basketballs were crafted from premium composite material that emulates the classic color of basketballs and leather traditionally used for home luggage. At the same time, the leather used in other parts of the collection mimics the grain of classic basketball material.

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