Kaufland has “Den of the Lions” product in its range – customers discuss!

Kaufland: The success story of the supermarket chain

Kaufland: The success story of the supermarket chain

The grocery retail chain Kaufland was founded in 1968 and has its headquarters in Neckarsulm in Baden-Württemberg. The Kaufland Stiftung und Co. KG, like the discounter Lidl, belongs to the Schwarz Group. Kaufland employs a total of 132,000 people.

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A product from the TV show “Die Höhle der Löwen” contributes Kaufland for a lively discussion!

Posted on Facebook Kaufland a reusable lid, which should turn every cup into a thermo mug. While some customers celebrate the product, others don’t understand the point behind it.

Kaufland offers product from “Lions’ Den”

The “Reusable Lid 2.0 Udo”, which should be available from Kaufland on Friday (May 14th), can be placed on top of a regular cup and keeps the coffee warm like in a thermo mug.

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“Very cool idea and so simple,” says one user happily. “Always ask myself why I don’t come up with something like that”.


This is Kaufland:

  • founded in 1968, head office in Neckarsulm (Baden-Württemberg)
  • the company operates around 1,300 branches, 667 of them in Germany, and has around 132,000 employees
  • the chain is also represented in Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia and the Republic of Moldova
  • is a subsidiary of the Schwarz Group (just like Lidl)
  • Annual turnover: 21.42 billion euros (2018)


Others see another advantage of the product: “Yesterday morning I talked to my girlfriend about the fact that we need a lid for our cups on the balcony so that nothing falls into it. And bang, there he is. “

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Reusable lids practical or pointless?

But there are also critical voices. “Udo” is conceivable as an attachment for a coffee cup in the office, but: “It’s nothing for on the go, I never carry a porcelain cup around with me! Too hot, too heavy, cumbersome and breaks quickly. “


More Kaufland news:

Kaufland: Customers stunned at this sight! “I’m lost for words”

Kaufland: “That’s rubbish!” – customer angry about loyalty campaign

Kaufland confronts customers with a decision – their opinion is clear


Another user does not believe that the product will not prevail against the reusable cups that are already available in many companies: “I must have 10 thermo cups in the house and certainly do not take my cups with me on the subway. .. unless I want to have new dishes. “(at)

Also interesting if you like to go shopping at Kaufland: A sign there pissed off a customer. You can read about what happened here.


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