Odysseas Georgalos, one of the creators of Mantecol, died

The owner of Mantecol died and the messages in remembrance of the mentor family of one of the most popular sweets in Argentina were replicated on the networks.

The Greek-born businessman was born in 1930 and was one of the five children of Juan Georgalos. His other brothers were Simoleón, Sophocles, Constantino and Miguel.

The history of the family began with Juan, his father, who was born in 1882 in Istanbul, former Constantinople. He was a prominent merchant and was engaged in the preparation of bakeries and the grain business.

In 1921, one of Juan’s sons, Miguel, was expelled from Istanbul and settled in Poland where relatives lived who were dedicated to making halva, which is a variety of sweets based on sesame paste.

Quickly the young Juan Georgalos learned about the business and before World War II, he emigrated to Argentina with the recipe.

Upon arriving in Buenos Aires, in 1939 he opened his first factory in the Floresta neighborhood, where the old All Boys field used to be. The first plant was called La Greco Argentina and, later, when Juan started bringing his parents, five brothers and some cousins, it was called “Georgalos Hermanos”.

By then, the original recipe that he had brought from Poland and to which he made some variations had already conquered the Argentine market.

Mantecol’s name arose because he gave it to a woman who told him “it looked like butter”. The treat became a hit.

After years and affected by the debts, Georgalos got rid of its flagship brand that it sold in 2001 to the Cadbury Schweppes group, for more than 21 million dollars.

The new recipe owners also made changes to the formula. In 2009 Nucrem was born as a derivation of Mantecol with a different formulation that, in three years, reached a 30% market share, and in 2014 the company bought General Cereal, dedicated to the production of Flow and Vita Cereal cereal bars.

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