Soriana, the Mexican supermarket chain, launched its new campaign titled “Soriana, that of all Mexicans”. However, this campaign has broken conventions, as they bring back one of the most important figures of the Golden Age of national cinema: Mario Moreno «Cantinflas». Go right now, at the top of this note, the supermarket commercial!

Through a statement, the Soriana company recognized this work as a feat in its business strategy because for the first time the famous technology has been used in our country deep fake to ‘resurrect’ such an important character in Mexican pop culture as “Cantinflas.” With this, the actor and comedian becomes the first Mexican to be recreated with this technique.

Cantinflas returns to the screens with Soriana! Thanks to the innovative technique called deepfake For the first time used in Mexico, we were able to revive one of the characters that marked the hearts of thousands of Mexican families.

«Quiubo flat? You know it always filled me with pride? Being Mexican ”, recites the comedian in front of the camera, accompanied by a reddish background. The theme of the commercial is simple: “Cantinflas” appears to highlight several of the elements and cultural values ​​of Mexican families, which regardless of the trade, profession, gender or age enhance the meaning of being part of a great family.

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«Seeing the great ‘Cantinflas’ again on the screens takes us back as Mexicans to the dozens of characters that made Mario Moreno famous, where the pride of being Mexican was reflected in all his films, and Today, thanks to technology, we can once again feel that ‘Cantinflas’ and Soriana are authentically Mexican in all their expression. It is also a pride to be one of the first to use this technique in Mexico, since thanks to this type of technology we can feel Cantinflas enter our homes, making Mexican pride more present, ”the organization said in the statement.

Cantinflas comercial Soriana supermarket
Source: Comercial Soriana, that of all Mexicans

“This is state-of-the-art technology. Cantinflas the FIRST MEXICAN “made” in DEEP FAKE. Find it on the Soriana page ».

What is technology deep fake?

In very simple words, deep fakes They use a form of artificial intelligence called deep learning to create images of fake events or situations. That is, replacing the likeness of one person to another through videos or any digital medium using unsupervised algorithms known as RGAs and combining them with existing videos or images. In this way it is easy to join people, celebrities or fictional characters in audiovisual material in which they have never participated (via).

You might also be interested: What does technology mean deep fake for the future?

And we invite you to give click in the following link so that they know the 10 best films of Cantinflas.

cantinflas commercial deepfake
Brenda Medel I love watching, talking, writing and dreaming about movies. My favorite series is called The Twilight Zone. I am always singing. I never stop thinking about food and I don’t even take my sunglasses off to sleep.

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