The general director of RTVE, José Manuel Pérez Tornero, came to emulate the other day the character of Berlanga, the patriarch of the Planchadell and Calabuig family, when he stood before the marketing guru who was going to save his company, shouting: “The only thing that nougat needs is good almond ”. He lacked the voice of Fernán-Gómez, but he was in Congress and the casticismo must not have seemed appropriate, although his argument could have concluded: “Neither Cintoras nor Cintoros, what RTVE needs is good almonds.”
While deciding what RTVE needs, it is good for someone to be clear about what they do not need, but you have to be careful with these insights: you start by wondering who you are and end up answering “nobody” with relative ease.
I would like a boring and professional RTVE, with very high professional demands. An RTVE that employed the green berets of journalism and where the black leg of the audiovisual industry would like to work. An RTVE that was more like Radio Clásica than MTV. An RTVE without an audience, exquisite, repellent and self-absorbed, oblivious to the worldly noise.
The purpose of this RTVE would not be the audience, but the taming of the rest of the private channels. It would be the platinum meter, the unit of measure for all TVs and radios. The further away these were from the aristocratic forms of RTVE, the more commoners and vile would appear before the people. There would be an objective scale and a comparison term that would keep many channels within the limits of modesty. Nothing would stop them from getting out of it, as nothing stops a diner from burping at a gala dinner, but there would be no alibis for bad taste. They could exercise it in freedom, the Madrilenian, as Ayuso says, but exposing themselves in comparison with those who chew with their mouths closed and ask for things please.
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