Nobody remembers such a resounding setback in the professional career of Florentino Pérez like the one received with the rejection of the Super League. However, the president of ACS and from Real Madrid He is determined to stick with his idea and is already working on how to reformulate his plan to “save football”. And far from throwing in the towel, as some close associates suggest, he has convinced himself that “you either win or you learn.”

After the initial shock and disappointment last Tuesday night, when several English clubs succumbed to political pressure and criticism from some of their fans, the executive team responsible for the project, which is leading Anas Laghrari, partner of the firm Key Capital, works again with exclusive dedication to develop an adapted version of the new competition.

Florentino left his ACS office that day late in the afternoon to go home, change and regain strength before going to the radio program ‘El Larguero’. However, he suspended the appointment to meet urgently with his partners after the British Prime Minister Boris Johnson light the “populist” fuse and lead the opposition to the participation of English clubs in the Super League.

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In light of events, Laghrari’s work over the past three years under the radar has been derailed in the first onslaught. His team shaped the plan of Florentino and his counterpart Othersa Agnielli, owner and president of the Juventus, and negotiated with the owners of the rest of the clubs (mostly investors), whom he convinced of the benefits as a business of the new format.

“Everyone understood the logic and necessity” of what was signed. Not surprisingly, as Florentino himself explained at the end of this week, everyone is still on the Super League boat, although they have formally expressed their decision to get off. And in addition, the contracts signed by the twelve partners include millionaire penalty clauses (the amount is unknown) in case of non-compliance.

The president of Real Madrid assumed, surprisingly, the responsibility of defend the proposal convinced that the logic of the Super League (their logic) would end up making its way, beyond a few weeks of “noise and pain.” And it is true that in business it is common to have setbacks that threaten an operation, but never in such a public way, not even when it failed against Iberdrola.

Photo: Image: Laura Martín
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Despite the loud slap received, where the institutional image of Real Madrid is also stained, it is clear that “Florentino will not accept this defeat.” At 74, the white president remains convinced of its truth: the adulteration of the market caused by petrodollars, the corruption of the institutions that ensure financial ‘fair play’, the extension of the calendar with irrelevant events …

There are still many keys to understand the apparent improvisation when announcing the Super League, with that nocturnal and semi secrecy, and even doing it with money as one of the main arguments. Now everyone recognizes that ‘lobby’ and communication were lacking, although no one prevented Florentino from taking that step, after being informed that Sunday of the decision, to set the agenda for UEFA.

Florentino had shown that money was not a problem to carry out the Super League. He had on his side the 3,500 million JP Morgan. But he paid less attention to the vulgar part of the business. As a few days ago with the electoral advance in Real Madrid, avoiding the tedium of an electoral campaign. He’s a shark and he can’t slow down, so “it’s not a question of age, but of vanity.”

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