The highest grossing movie throne of all time is currently occupied by Avatar, after a tough reconquest campaign. Overproduction of James Cameron held this position since 2009, but ten years after the premiere of Avengers: Endgame it threatened its hegemony … and later, thanks to a providential revival in China, it regained its position. Their battle has a great following among the media (and the members themselves have contributed to it with the exchange of congratulations), but today it is not at all a priority for Cameron, as he defended during an interview in The Tonight Show to which I had gone to promote Secret of the Whales, your new special on Disney +.
“Everyone insists on the importance of the battle for the box office, but we should focus better on the future of cinemas,” explained the director of Titanic. The coronavirus crisis has caused great damage in the exhibition sector, with the closure of cinemas and the constant delay of major premieres: circumstances that some associate with an eventual distancing of Hollywood from the blockbuster and that have been supported by the industry’s shift towards the streaming. The battle held by Netflix, HBO Max or Disney + continues its course at the expense of traditional theaters, allowing direct (and domestic) contact with the consumer with their catalogs.
For Cameron this is the main objective: that the situation goes back to how it was before. And for that you need blockbusters, as it should have been Tenet and aims to be Godzilla vs. Kong in full pandemic. “Hopefully we will still have movies like these, Endgame, Avatar and the great Marvel movies: movies capable of making 1,000 million or 2,000 ”, defends Cameron. “Let us pray that movie theaters are still there after the pandemic and the overturn to the streaming. Not that I have anything against him streaming. There is great writing and great plays, but let’s remember that cinemas are a sacred experience for many of us. Let’s go back to it when it’s safe to do so. “
In the line of filmmakers of Christopher Nolan O Denis Villeneuve (Very critical of the hybrid model promoted by Warner), Cameron defends the traditional cinematographic experience, and the triumph obtained by Avatar for its re-release shows that there is still a large part of the public that trusts the attractions of the big screen. The success of his ambitious plan with Avatar: the sequel premieres on December 16, 2022, followed by Avatar 3, Avatar 4 Y Avatar 5 in the years 2024, 2026 Y 2028. The first sequel, in addition to having in the cast Sam Worthington, Zoe Saldana Y Sigourney Weaver, will have a Kate Winslet to which it was difficult for him to assimilate this simultaneous filming.