Facepalm: If there’s one thing companies want to avoid, it’s unintentionally promoting a competitor in one of their ads. Intel, it seems, has failed to heed this advice. Having just launched a series of commercials mocking the M1-powered MacBooks, Chipzilla’s new ad features, you guessed it, a MacBook Pro.

As spotted by @juneforceone, the ad that appeared on Reddit is a promotion for Intel’s Core i7-1185G7 CPU, boasting “The world’s best processor on a thin and light laptop.” But rather than showing a Windows machine, the person in the photo is using a MacBook Pro.

It’s not immediately apparent that the laptop in the image is a Mac. But as TechRadar notes, the gallery from where the Getty Images photo is taken clearly shows a MacBook Pro complete with Touch Bar—there’s even an Apple Magic Mouse on show.

While it’s true that the 16-inch MacBook Pro still uses Intel’s processors, it does not and will not use the company’s 11th-generation CPU being advertised here. With the M1 proving so successful, Apple expects to finish the transition from Intel to its own silicon in 2022.

https://www.youtube.com/watch?v=rvDDC6ktCUg

What’s especially embarrassing for Intel is that the ad comes a month after it stepped up its campaign against Apple’s M1-powered Macs by bringing back actor Justin Long—the “I’m a Mac” guy from Apple’s “Get a Mac” commercials—to mock Cupertino’s machines in a series of ads.

Microsoft has also joined in the Apple-bashing. Its recent commercial compares the iPad Pro to the Surface Pro 7, hailing the latter device as “the better choice.”

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